TikTok’s Future: Ban Suspended, but Rivals Line Up

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On 19 January, 2025, the U.S. Supreme Court upheld a law that would ban TikTok unless ByteDance sold the app to a U.S. owner by that date. The ban was implemented, but later reversed since President Trump came to office.

The Aftermath of the Situation 

TikTok resumed operations in the U.S. and users are able to access the app again. Donald Trump has definitely become a favourite of the youth after solving this problem, especially after American youths started crying on camera and calling 911 for help.

A Uncertain Future:

While TikTok temporarily resumed operations, the situation remains uncertain. To avoid a complete ban, ByteDance needs to sell TikTok to a U.S. buyer.

Potential buyers include Microsoft and Oracle, but the sale negotiations are not yet complete and it is not yet known whether the company will be able to find a suitable buyer in time, so while young people are starting to rejoice at the return of the app, no one is sure how long this will last.

Alternatives to TikTok Line Up  

If TikTok is banned in the US, users will be able to look for alternatives among other social platforms. One popular replacement could be Instagram Reels, which already offers similar features for short videos. Also, platforms like YouTube Shorts and Snapchat are actively developing and offer similar opportunities for content creation and distribution.

Another rival is the new social network Triller, which focuses on music and video. Triller is aiming to take TikTok’s place by offering users a similar experience. Other startups and platforms may emerge in an attempt to win the attention of an audience looking for new ways to express themselves in the world of short videos.

Stop Whining: Alternatives in Russia & China

Unlike the U.S., where the issue of banning TikTok is being actively discussed, countries like Russia and China are not wasting time thinking about social networks and are actively developing their own alternatives.

In Russia, for example, after banning a number of Western social networks such as Facebook and Instagram, there was a significant growth of local platforms such as VKontakte and Odnoklassniki, as well as new services in sharing video content such as RuTube. These platforms adapted to Russian realities, and state support helped strengthen their positions.

In China, the situation is even more obvious. Despite strict restrictions on foreign social networks such as Facebook and Twitter, the country is actively developing its own analogues. In particular, TikTok (known in China as Douyin) continues to thrive without facing external threats, thanks to strict control over the Internet space.

China also has its own successful video-sharing and communication platforms, such as WeChat, which has become a universal social network for most Chinese.

TikTok’s future in the U.S. remains uncertain, but alternatives like Instagram Reels and YouTube Shorts could take its place, as they have in other countries.

Stay tuned to Daily Euro Times for the latest insights!

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Author

  • Kristina Shuina

    Writer for the Daily Euro Times. Kristina is an experienced journalist with a diverse background in media and public relations, spanning both local and international markets. Kristina has worked internationally, as a PR specialist for a New York-based company, and as a volunteer journalist in Iceland producing documentaries and publishing her own book. Currently, Kristina conducts interviews and script content for Sci-Tech Suisse in Switzerland whilst writing for the Daily Euro Times.

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