Marketing
LIFESTYLE
Sephora Kids: Beauty Brands Sell Children Anxiety
As Italy's competition watchdog opened an investigation into LVMH-owned Sephora this week, the "Sephora kids" trend stopped looking like a fad and started looking like a governance failure.
WORLD
Bad Bunny’s Zara Shirt Becomes €30,000 Commodity
One performance. One jersey. Thirty thousand euros on resale sites by Tuesday.
LIFESTYLE
From Balenciaga to Swatch: ‘Outrage’ as the New Ad Currency
Swatch joins brands using outrage as strategy: turning shock into sales. But fake scandals risk backlash that can destroy reputations.
Popular
Rubio Cherry-Picks Ancient Greece to Sell Modern Nationalism
Rubio urged the West to copy ancient Greek loyalty, yet ancient Athens thrived on argument, dissent and noisy assemblies.
Young Voters Could Decide France’s Next President
Hate-speech allegations bruise Bardella and energise Mélenchon, but household finances and young-voter turnout will determine who wins France's presidency.
Sánchez Rents His Fate to Housing Anger
Sánchez is betting housing anger can save his government, but voters may blame him for the crisis.
Renault Goes Leaner: Drones and Electric Cars
Renault's falling petrol sales are paying for electric access, but real ownership is still missing for French households.
France: The Budget Strain Behind Raging School Protests
France's school protests began with overcrowded classes and missing teachers, but street violence and a budget fight now threaten to bury the grievances behind them.
