Marketing
LIFESTYLE
Sephora Kids: Beauty Brands Sell Children Anxiety
As Italy's competition watchdog opened an investigation into LVMH-owned Sephora this week, the "Sephora kids" trend stopped looking like a fad and started looking like a governance failure.
WORLD
Bad Bunny’s Zara Shirt Becomes €30,000 Commodity
One performance. One jersey. Thirty thousand euros on resale sites by Tuesday.
LIFESTYLE
From Balenciaga to Swatch: ‘Outrage’ as the New Ad Currency
Swatch joins brands using outrage as strategy: turning shock into sales. But fake scandals risk backlash that can destroy reputations.
Popular
Europe’s Nuclear Turn Carries a French Accent
Finland's vote to allow nuclear weapons and Switzerland's push for new reactors both trace back to a familiar French ambition to lead Europe's atomic future.
Iran is Splitting the West Like Ukraine Did
Iran's US-brokered peace deal is laying bare severe fractures across Western diplomacy, as America's transactional alliance calculus finds its second major victim.
Russia Still Wants a Red Sea Anchor
Russia's quest for a Red Sea naval base has fallen silent again, the pause manifesting Sudan's bargaining instincts and Moscow's enduring strategic patience alike.
War Killed Mona Khalil and Erased Decades of Conservation
When a conservationist dies in a conflict zone, the loss is ecological as well as human, and the species she protected have no replacement for her.
What Starmer’s Exit Means for Europe and the Middle East
Keir Starmer's resignation hands Andy Burnham a fragile inheritance, as Britain's standing in Brussels and across the Gulf hinges on what changes next.
