LVMH
BUSINESS
LVMH Pandemic Luxury Boom Loses Its Aspirational Shoppers
LVMH's slide from its pandemic-era peak shows what happens when a brand's own success prices out the customers who made it aspirational.
BUSINESS
LVMH, War and the Luxury of Trees
As war dents luxury sales and Europe's tree cover grows more unequal, an old truth is returning: comfort is becoming easier to buy than to share.
LIFESTYLE
LeBron’s Collab with LVMH: Marketing Genius or Risky Timing?
LeBron shocks fans with “the decision of all decisions..." not retirement, but a Hennessy collab amid looming U.S.–France trade tensions.
EUROPE
Europe’s Luxury Sector Undone: Market Economics or Calculated Move?
Across European luxury capitals, Swiss watch makers and French fashion houses now brace for the harshest trade war in decades as Trump's tariffs slice through profits.
Popular
Super Intelligence: The Datacentre Is the New Science Lab
As Europe funds brilliant laboratories, are datacentre owners harvesting the discoveries?
Strasbourg Naked Golden Trump Trolls the Monument Tradition
A naked golden Trump in Strasbourg shows how statues, once made to flatter rulers, now serve to roast them.
Hanning Affair Hurts German Intel Cred
Germany's ex-spymaster undermined allied confidence and gave Moscow-friendly politicians a talking point.
Rubio Cherry-Picks Ancient Greece to Sell Modern Nationalism
Rubio urged the West to copy ancient Greek loyalty, yet ancient Athens thrived on argument, dissent and noisy assemblies.
Young Voters Could Decide France’s Next President
Hate-speech allegations bruise Bardella and energise Mélenchon, but household finances and young-voter turnout will determine who wins France's presidency.
