AI and Journalism: Writing Still Belongs to the Author

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Somewhere along the way, I realised I wasn’t writing the same way anymore. In fact, writing in itself is not the same anymore.

Changing Systems

The process has changed.

Drafts that once lived in solitude on my screen can now be co-written, annotated, and edited by tools that feel less like software and more like invisible collaborators.

The prevalence of social media and online content has led to a preference for immediate action. In fact, the rise of first-person present tense in contemporary fiction suggests a desire for a more immersive and immediate narrative experience.

AI tools can therefore adapt to these shifting needs.

All of this made me stop and ask myself: what does writing become when it is automated?

Automated Writing: The Questions it Raises

Is it still about choosing the right word, or about uncovering the right insight?

Is it about perfecting grammar, or about provoking thought?

Is it about stringing sentences together, or about creating meaning from the noise?

If the mechanics can be replicated, what’s left that only a human mind can create?

The Essence of Writing Remains Powerful

For me, no matter how streamlined the writing process becomes, it remains less about the act of writing and more about the essence of it.

Still, these tools that can draft, edit, and even mimic our voices don’t have the power to choose what’s worth saying (yet).

They can’t feel the urgency of a story that must be told, or the responsibility that comes with telling it.

They know not when silence speaks louder than prose, or when a single imperfect word carries more power than a hundred polished ones.

Writing Still Belongs to the Author

The soul of writing, the judgment, the intuition, and the lived experience: that still belongs to us.

This debate is changing constantly, by the day, if not by the minute. The shifting landscape of writing presents both challenges and exciting opportunities.

Because in the end, it’s why you write. Why you pick up your pen, or tablet, and transform your thoughts into something tangible.

In the end, the pen is still mighty, but it is no longer alone.

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Rania Abujaber
Rania Abujaber is a Senior Writer at APCO, working at the intersection of advisory, creative, and communications. Her work spans various writing facets, from creating large-scale campaigns for renowned clients and shaping memorable brand manifestos and scripts, to in-depth editorial projects and strategic writing. Within her team, Rania also leads on the writing front for live event coverage for some of the world’s biggest stages, including the World Economic Forum in Davos, the World Government Summit in Dubai, and Cannes Lions Festival.With a BA in English and American Literature & Creative Writing from the University of Kent and an MA in Media & Cultural Studies from the University of Sussex, Rania’s career bridges literary craft with strategic storytelling. In her final year, she self-published her novella, Apple-Mist, and later honed her journalistic skills under leading UK reporters at City University in London.

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